McDonald’s confirmed Monday that it is collaborating with Crocs for one of its rare ventures into the footwear industry.
The collaboration features shoes, socks and “Jibbitz” (the little charms that go inside the holes of Crocs) of McDonald’s advertising characters, as well as its red and yellow branding.
Though not a partnership, Crocs also made shoes for the Wild West, with Croc cowboy boots on sale for $120.
Video Ad Feedback McDonald's goes viral with "Grimace" shake 00:38 - Source: CNNFrom Crocs’ point of view, Saunders said that collaborations and quirky partnerships keep the Crocs brand in mind for consumers.
McDonald’s early CEO, the late Raymond “Ray” Kroc, is of no known relation to the Crocs shoe brand.
Persons:
McDonald’s, Crocs, Jibbitz ”, Lightning McQueen, “, ”, Neil Saunders, Saunders, Raymond “ Ray ” Kroc
Organizations:
New, New York CNN, Wild, CNN
Locations:
New York, Crocs